Management is one thing that is considered when we talk about organizations. In each step of management, communication plays a role in it. Management itself is a habit that is carried out consciously and continuously in forming an organization. Basically, as we know that the initial purpose of a public relations or public relations organization or company is to handle an image or a reputation in the eyes of the public, both in the internal and external environment.
Reputation is an asset that is important for an organization or company because public trust is built on reputation. However, reputation is not something that remains. Sometimes it recedes, for this reason, efforts are needed to maintain reputation.
The reputation management of public relations is a very important part, such as maintaining public reputation and trust in the organization. Not surprisingly, many public relations consultants advise clients to maintain good relations with the media to maintain the reputation of the organization.